out, radio spot
"Just as you suspected, Barack Obama is wrong for you." --John McCain radio ad, heard in FLorida.
Think about this for a while. Why might someone be suspicious of Obama? Maybe they don't want to admit out lout that that are afraid of black men. And the "for you" bit: this ties into a segregationist viewpoint where it's okay if Obama wants to be president of black America, but not okay if he wants to be president of you, white America. In fact, it would be wrong for a black man to be president of you.
It's subtle, though.